| In order to achieve sustained growth, more and more enterprises embark on the road of business transformation; business transformation of the insurance company has also become an important strategy means for achieving sustained growth. Alltrust Insurance Co., Ltd., which was established in 2004, is a professional insurance company. In 2008, it set up its branch in Hunan Province. As a professional insurance company, when facing with an increasingly fierce competition in the insurance market, the company's top priority is to maintain its continued growth through business transformation.This article also raises plans of business direction changing bases on summarizing related theory of developing & changing of enterprise in home & aboard, he present situation of Hunan branch of Yong Cheng Insurance Corporation, and use the theory of SWOT, analyses,draw the plan about the business transformation,through the analyses by SWOT,the above mentioned conclusion is that strategy difference will be YongCheng insurance inevitable choice for business transformation. Draw the plan about the service innovation and the marketing channel of innovation, the product innovation act.at last, the article discuses the implementation of business transformation of protection management.This study suggests that through the business transformation, Hunan Branch, Alltrust Insurance Company of China Ltd. can increase their market share to enhance the company's profitability, and strengthen the leading position in the field of electric energy in insurance market.and provide a reference and the model in order to that other insurance company can take the business transformation. |
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