An Inquire Into Xinjiang Agricultural Leading Enterprise's Core Competence

With the development of XinJiang agricultural modernization, the XinJiang Agricultural Industrialization has been promoted. In view of the fact that the XinJiang unique geographical position and the resources talent, its agricultural industrial process has its particularity. How to solve the contradiction between the farmers' production in the agricultural Raw materials base and market demand is the most important problem. Agricultural Leading Enterprise as the Leading Force in Agricultural Industrialization plays the role of guiding the market and organizing the farmers. Its development influence XinJiang Agricultural Industrialization directly, and it depend on its Core Competence. Through analyzing the structure and weakness Agricultural Leading Enterprise's Core Competence, find out the maintenance and promotion method is the main research purpose of this paper.The research emphasis of this paper composed of two parts:the structure of XinJiang Agricultural Leading Enterprise's Core Competence and the Evaluation Standard of XinJiang Agricultural Leading Enterprise's Core Competence.First, through investigates on the spot and correlation analysis, obtain the competitive advantage of XinJiang Agricultural Leading Enterprise; deep analysis the structure and weakness of XinJiang Agricultural Leading Enterprise's Core Competence. Then, induce the evaluation Standard of XinJiang Agricultural Leading Enterprise's Core Competence. Finally, inspect the XinJiang agricultural Leading enterprise present situation according to the evaluation standard, drew the maintenance and promotion method. According to research, this paper conclude that the XinJiang agricultural Leading enterprise core competitiveness comes from unique raw material, high product technology, seizes the market gradually by high quality product and forms the brand value, format the enterprise's core competitiveness; then, prompt the market share and the brand value becomes the enterprise core competitiveness; finally, along with enterprise's development and the progress, the enterprise to the technical research and development, enrich the enterprise's core competitiveness. The XinJiang agricultural Leading enterprise core competitiveness's development will move toward the enterprise interior and the exterior. The internal development direction is:The perfect Raw materials base standardization constructs and maintains the enterprise production standard, the technology is in the lead; the exterior development direction is:The promotion enterprise marketing method seizes the market, to enhance the brand value, consolidated enterprise market direction status. Two parts influent to each other, achieves enterprise's development targets. Make full use of the high standard production technology and high quality raw material, production quality product; push to through the market development the quality product the market, to seize the market, causes the enterprise maintains the long-term competitive advantage status. I hoped this paper can offer some help to the correlation theories development and the related enterprise.