The Research Of Airport Enterprise Core Competence Evaluation And Promotion Strategy

In this thesis,"The Research of Airport Enterprise Core Competence Evaluation and Promotion Strategy" is applied to the airport enterprise's evaluation with the enterprise core competence theory and management evaluation method. This thesis is aimed at weak links of the airport enterprise research, doing lots of complementary and expanding innovation research by the abundant research data and scientific evaluation methods. This thesis also uses the innovative core competence evaluation system to apply in the airport enterprise, and give some improving suggestions. The whole thesis is divided into6parts as the below:(1) Focuses on the airport enterprise development and evolution, according to the airport enterprise characteristic, market competition and lots of influencing factors to extract the airport enterprises' developing source, the thesis's core theory:"Airport Enterprise's Core Competence."(2) Focuses on the Enterprise Core Competence Theory's formation, development process and different understanding of the theory. Focuses on the analysis of airport system's definition, composition, classification and features to define the airport enterprise core competence's concepts and recognition method.(3) Focuses on the construction principle, evaluation methods and steps of the airport enterprise intangible resources core competence evaluation system. In order to provide the theory and methods basics for the10different intangible resources of airport enterprise core competence based on two or three dimensional evaluation.(4) Focuses on the construction of10different intangible resources of airport enterprise core competence two or three-dimensional evaluation system and model. According to the different evaluation purposes and different evaluation dimension, choose the suitable scientific management evaluation method to evaluation.(5) Focuses on the practical application (the core competence evaluation about the3airport in Chinese coastal area) of the aforesaid airport enterprise core competence evaluation system. According to inspect the maneuverability of the airport enterprise core competence's evaluation system, and through the analysis of the results of the evaluation, points out that evaluation of airport core competencies development status, advantages and disadvantages.(6) Focuses on the improving strategy and suggestions of airport enterprise core competence, and through the management, operations and training the airport enterprise's intangible resource, to improve the airport enterprise profit capability (core-aviation and non-aviation business), quality of service and the public ability. At the same time to give some provide reference to the manager of the airport.