A Study On The Practice Of Me Management Mode In Sinopec Henan Branch

In recent years, many gas stations there outstanding issues management, management, and distributed multi-level, professional level is not high, which resulted in incompatible with the existing retail management, a larger extent, restricted the oil retail market effectively and quickly development.In this paper, standardize research methods, integrated use of marketing management theory and ME Management model, HN subsidiary Sinopec ME Management practice how to implement a more detailed study.First, station management practices in our country, on the ME management model some research, were the work of management responsibilities from the ME, ME in the management process, ME powers and working conditions, and the difference between ME and abroad and many other aspects of analysis carried out for the introduction of ME gas station management mode of management foundation.Then, on this basis, the gasoline station management status Le-depth analysis, to reveal the gas station, according to the daily management of deep-seated problems and made the station management for future development trend.Finally, the characteristics of our station management and the reality of the introduction of ME for the overall management plan, proposed safety management and prevention, employee incentive management, operation and management of performance monitoring, customer relationship management and innovation management concept of gas stations Six other response measures, and discusses the implementation of programs and measures effective.Because of manpower and time, this can only introduce our station management mode ME some qualitative description of the need for future management model for ME management at gas stations in the system construction, in-depth study.