Research On The Marketing Models Of Microelements Fertilizer Of Sdsw

For a long time,many farmers prefer to fertilizing nitrogen,phosphorus,potassium,while ignore calcium,magnesium,sulfur,boron,zinc,manganese and iron,copper,molybdenum,chlorine and other trace elements fertilizer application.In order to make crops yield more,we must balance the use of 16 kinds of fertilizer elements.At present the microelements fertilizer market is full of opportunities and challenges: on one hand,the amount of species and planting area of the crop which lack the microelements is on the increase,the market potential is tremendous ;on the other hand,now the market operation pattern of microelements fertilizer is rather immature,almost the whole market involved in the disorderly competition .What's worse,not yet formed a national brand companies,foreign companies pouring into China,using its sophisticated technology and marketing strategy,to seize a significant market share.Based on the related theoretical guidance , this thesis analysis the demand characteristics of microelements fertilizer,the current product market and market competition situation. Aim to develop a set of marketing strategy which suitable for domestic microelements fertilizer enterprise according to the characteristics of microelements fertilizer market , in order to improve the competitiveness of the enterprises,help local enterprises exploit their advantage to occupy larger market share,simultaneously making the operation of market more standard and efficient.To ensure the maneuverability and validity of the marketing strategy,we formulated this article selects the real case of SDSW Company as background. SDSW Company has being experienced rapid growth since it has established.From rooting in the market of central China to entering the national market,it realized its goals in shot four years,its efficiency,portable market strategies have great reference value to peer enterprises.This paper firstly analyzes the market environment of industry and marketing situation,Then based on SDSW company's existing market position and the advantage resources,using STP analysis methods,clear and definite the company marketing target market and brand image position; Then focuses on the analysis of the company marketing mix strategy 4Ps,and make a detail introduction of SDSW company's specific meeting marketing strategy,which is promotion strategy with channel as a carrier. We hope that this paper can provide a set of relatively mature marketing strategy to help the local microelements fertilizer enterprise,which is in the beginning stages of development,to forge them the core competitiveness and get a good performance.