Research On Green Consumption And Green Competitiveness Of Retailing Businesses

Green means that economy development is friendly to environment and health.With the increasing green consciousness,customer needs changed enormously ,retailing businesses go forward in a greener direction.The green consumption trends will affect the competitions among retailing businesses,The competitions among retailing businesses are based on the green under the influence of the stricter and stricter greener standards.The green competitiveness has become an important factor when we appraise retailing businesses , s competitiveness.However,the results of research on green competitiveness of retailing businesses are limited and few,therefore,it is very necessary and meaningful undoubtedly to study the green competitiveness of retailing businesses.Firstly,the thesis will put forward the background and significance of the study,and summaries the former research about"Green Consumption","Green Competitiveness","Green Competitiveness of Retailing Businesses".Secondly,through a theory survey,it conclude the constituent elements of green competitiveness of retailers.And then through the questionnaire and interview evidences the situation green consumption in Beijing and summaries up the impact of green consumption on retail business.Firstly,the author will give key points and the corresponding countermeasures on how to to cultivate and improve green competitiveness of retailers.The innovation in the thesis: First of all,it is different from the former research which focus on the green competitiveness of manufacturing enterprises,it specifically discusses and analyses how to construct and promote green competitiveness on retailers.Secondly,it proposes analytical framework of building retailing businesses,s competitiveness.Finally,it puts forwad a series of concrete and valid countermeasure on retailers itself and the safe guards system,by analyzing the present Chinese green consumption and the current conditions of Chinese green competitiveness on retailers deeply.Normative analysis and empirical analysis are used by the thesis. The empirical analysis is used for the description of the conditions and the influence factors on retailers, green competitiveness.The normative analysis is used for research on the countermeasure that upgrades green competitiveness of retailing businesses.The analysis on theories and the actual problem are combined together in this thesis.