Green Competitiveness Of Enterprises:evaluation And Upgrading

With the development of the government's environmental rules, enterprises have to re-consider the problems of green cost about the environment pollution and the loss of natural resources. For environmental protection and health, customers ask for more green products at the same time. In order to get the superiority, the enterprises are forced to invest more resources on the green product.Firstly, based on the review of relevant theory, combining the existed definition of the green competitiveness of enterprises, this paper gives its own definition of green competitiveness. Green competitiveness of enterprise is that under external pressure of environment, based on the requirement of its own interest, enterprises try to succeed in the market and create value by integrating a variety of internal green capabilities, interacting with the external environment and providing more attractive green products and services, to achieve the ability of reuniting economic efficiency, environmental benefits and social benefits. This paper also discussed the connotation of the green competitiveness in four aspects, which are green management capability, green culture capability, and external environment adaptability and green economy contributive ability. This paper also constructed green value chain model. In the mean time, it analyzed the impact factors of the green competitiveness and the way of promotion, pointing out the strategic choice about acquiring the competitive advantage.Secondly, on analysis of the connotation of enterprise green competitiveness, and reviewing the existed paper, this paper builds an enterprises green competitiveness evaluation index system. This system not only retains the advantages of existing evaluation system, but also has some improvements. Through AHP, this paper figure out the weights of evaluation index.Thirdly,using specific company's example, this paper conducted empirical analysis about enterprise green competitiveness, on this basis, putting forward countermeasures and suggestions to enhance the enterprises green competitiveness.