Urban Women Start Their Own Businesses And Social Support Policies

Setting the pioneering group of women in Chengdu as an example and using questionnaires and interviews, this paper tries to make a quantitative analysis to the situation of the groups of women entrepreneurs who start a business in Chengdu with the labor market segmentation theory, human capital theory and social gender theory as a guide.Firstly, based on the field survey data of women entrepreneurs of the main town in Chengdu, this paper makes a quantitative analysis to the characteristics of starting business such as the main body , industry, investment funds, hours and income status, the motive and entrepreneurial business support hoped to achieve. At the same time, use SPSS17 .0 on the results of the survey for cross-table analysis, then we will see there are some differences for different types of entrepreneurial women in business projects, trades, monthly net income, entrepreneurial start-motivated and the focus of the entrepreneurial business support hoped to achieve and so on.Secondly, the common problems faced by urban women in Chengdu who start their own businesses are obtained by the frequency analysis of the questionnaire, and then analyze the causes of these problems with the help of related theories. At the same time, according to the differences of different types of entrepreneurial women in business projects, trades, monthly net income, entrepreneurial start-motivated and the focus of the entrepreneurial business support hoped to achieve, the paper expounds in detail about issues faced by women in different types of business, then analyzes the cause of these difficulties with related theory.Finally, this study makes a conclusion. Make a sum to the characteristics of groups who start their own businesses in Chengdu (that is the main body are business women out of work, the main industry is services sector, high monthly income, entrepreneurial motivation: time flexible, can take care of the family and force on the pressure, desired business support is part of the pension and medical insurance compensation, information support, resolve the loans, etc.) and problems they encountered in starting business (different types of women entrepreneurs have both common and different problems). While according to research findings, the paper proposes overall solution strategy framework for the urban women entrepreneurs in Chengdu who have problems and gives countermeasures to promote different types of female for entrepreneurship.This paper is divided into five chapters:Chapter I: the background, research purpose and meaning of the present study, based on the study by scholars home and abroad, put forward the subject of the present study;Chapter II: to define the relevant concepts, explain the theoretical basis, data sources, methods and main innovations, to show the basic characteristics of the sample and research framework of this study;Chapter III: to make the quantitative analysis of the entrepreneurial characteristics of women entrepreneurs in Chengdu, the statistical analysis of business situations;Chapter IV: According to the survey, the different types of problems faced by different women, while, analyze the causes;Chapter V: to describe the conclusions and propose solutions to urban women entrepreneurs in Chengdu and overall strategy framework and countermeasures to promote of in different types female entrepreneurship.