Study On The Influences Of Shanghai Disney Theme Park Upon Animation Industry Of Smg

Shanghai Disney theme park project formally approved by Chinese government on November 4,2009. Shanghai was officially incorporated into Disney's the globalization territory. This huge event absolutely will bring great influences upon on domestic animation industry. SMG, as the leader of Shanghai animation industry, will meet Disney directly and compete with Disney in the same market.The paper analyzes the influences upon on SMG animation industry. First, Shanghai Disney theme park brings development opportunities to SMG. Shanghai Disney theme park expands the capacity of animation market. Shanghai Disney theme park force SMG animation industry update himself quickly so that to survive and develop. SMG can make full use of the project to improve the influences of his channel. Second, SMG can develop themselves on product research and design by learning and absorbing form the excellent management experiences of Disney. However, Disney brings pressure and threats to SMG. For instance, Disney will make more serious on audience diversion, which is the most important resource to the media. Moreover, SMG will be surfing from more capital pressure. And, SMG is forced to raise cost on purchasing Movie Theater.On the premise of analyzing the opportunity and pressure to SMG which brought by Disney, the author starts from both the macro and micro levels, and gives the suggestions about the coping strategy with the entering Shanghai of Disney. At the same time, the author predicts and analyzes on the probability of the strategy.