The Value-added Business Development Strategy Of China Tietong Guangxi Branch

Guangxi Branch, China Tietong was established in February 28, 2001, Although after 9 years of market development, whether fixed or broadband services, are formed a certain scale, have made some market share, However, due to increasing competition in the telecommunications industry, in-house equipment depreciation, the interest rate pressures, the development of CTT has been in trouble, while the May 2008 restructuring of the telecommunications industry, although in accordance with national restructuring plan, China Tietong into China mobile, but the Mobile by the state to implement the non-symmetric control, CTT remains an independent subsidiary in the form of continued existence for a long time, and the market take its own funds to build the development, investment and construction difficulties the company has not been effectively solution, therefore, under the current difficulties, how to play a synergistic effect, and mobile, value-added services to improve and develop products with value-added business value, developing railways and the public market, and the development of relevant strategic plan, is the urgent need to be addressed now CTT.Papers from the theoretical analysis of enterprise development strategy and using the PEST analysis tools, Porter Five Forces Model analysis tools, SWOT analysis tools, tools such as the Boston matrix model to study the development of value-added services Guangxi branch of strategic issues.Thesis, according to a comprehensive analysis of strategic theory development of value-added services Guangxi branch of CTT external opportunities and threats, its own advantages and disadvantages.By analyzing the financial crisis, state policies, triple play, the telecommunications industry restructuring, regional cooperation, railway construction environment such large investment opportunities and challenges; by analyzing the Guangxi branch of CTT early strategy development and implementation problems,internal resources, capabilities and so on, sort out the company's existing strengths and weaknesses.SWOT analysis using the analysis and proposed Guangxi branch of CTT strategic planning and development objectives, established product development, human resources, marketing, service support and other back-development strategy, and targeted measures to develop the relevant for the target company has played a follow-up guidance.