The Social Information And Its Impact On Enterprise's Technical Innovation

In the twenty-first century, technological innovation is a main means to improve enterprise's competitiveness. In the matter of affecting enterprises'technological innovation factors, scholars have reached a consensus that the technological innovation activity is a process of about information collection, collation and processing.Information can be divided into natural information and social information, today , the role of the social information is highlighted. But judging from the research , we can find that the study of social information are not many, in technological innovation research in information society research less. So, this article try to discuss the role of the social information to technological innovation has great significance. In this paper, recalled that the existing theory of information and information in the process of enterprise technology innovation's research. First, analyzed what are the specific social information in the process of the enterprises technological innovation, such as market demand information, social culture information, national policy and so on. Learned from Ouyang Kang professor's ten characteristics of social information, and combined with the characteristics of technological innovation, to describ the characteristics of social information during the technological innovation. Then, according to Social Shaping of Technology theory to analysis contemporary enterprise's technological innovation, demonstration to draw that contemporary enterprise technology innovation is the specific form of social information. Combined with the multi-interpretation and consultation mechanisms, the end of the mechanism, symmetry principle, such as core concepts from the four areas analyzed. In the fourth part of the paper, combined with cases ,talking about these social information's role on the contemporary enterprises on uncertainty, risk, creativity and so on ,which are different from the general information. Finally, based on the some problems, which are China's small and medium enterprises on the use of information , raised reference observations.