Enterprise's Information Environment Of Network Public Opinion And Its Optimizing

It is well known that the Internet has the significant profound influence to society's each domain. Network public opinion, which has become a inneglectable power, has the very tremendous influence to enterprise's operation. Information has a fast speed to communicate and a large range to influent. Enterprise's information environment of network public opinion will have many questions under the information environment.Enterprise's information environment of network public opinion originates from among the enterprise initiative announcing information, the contents which are produced around the enterprise by the netizens and the reports communicating in the internet from media. Open,dynamic complex and networking relevant are characteristic of Enterprise's information environment of network public opinion. The enterprise in the complex environment must meet head-on passively or initiative launches an attack. The enterprise carries on the appraisal to its information environment of network public opinion, and then monitor it and control the dynamic information, which will provide the reality basis for the enterprise decision-making.Finally, the enterprise should carry out optimization strategy to the information environment of network public opinion from many kinds of channel, such as initiative announcing information, search engine optimizing, viral type marketing, setting up network information special commissioners and the network administrators, setting up the enterprise news spokesperson system, portraying the enterprise image by public relation firm, using interaction between tradition media and network media, constructing three-dimensional information environment system, and so on.