China Online Banking Development Strategy

With the rapid development of internet oriented information technology, Internet-bank appeared as new financial phenomena. In just a few years, Internet-bank developed fast for its high efficiency and low cost and provided more convenient and prompt financial service for the public. The development of Internet-bank is an important characteristic of international bank nowadays as well as the inevitable situation of banks'development in China.Since ten years ago, the Internet-bank has developed fast in our country. But as a new thing, there have been many problems to be resolved during its development, which not only block the further development of Internet-bank, but also challenge the management and business of banks. Therefore, discussion on Internet-bank's development strategy in our country is a new topic of realistic meaning.This essay firstly explains content of Internet-bank by theory, then reviews the developing process of Internet-bank and analyses the cause of its rapid development. Based on the practice of banks in China, citing a lot of authentic data, it analyses deeply the necessity, possibility of the development of Internet-bank and the existing problems while putting forward the suggestions and strategy.