Study On The Developing Strategy Of Alibaba Overseas Market

Studies have shown that the global e-commerce market will implement the total sales of ＄1.4 trillion in 2015, and the figure was ＄1 trillion in 2012. So investors have many reasons to optimistic about the prospects for the development of the online payment and the global e-commerce industry. In addition, according to statistics, about 37% of global cross-border online buyers are concentrated in North America. Moreover, the United States has 315 million residents,255 million Internet users and 315 million online buyers. Such attractive figures, and attracting a large number of electricity enterprises to enter the United States market. Electricity market in the United States, generally adopt the virtual international trade platform. As the virtual international trade platform has a series of innovation in the customer management system, the platform integration ability and the domination force, so it is one of the trend of the development of the e-commerce in the future, it exists the possibility of upgrading to a higher stage.Alibaba is representative of B2B international electronic commerce websites, which are trying their effort to promote the development of international trade innovation. Through the accumulation of continuous efforts, now virtual platform is updating quickly in the scale and function powerful. Finally, in 2014, alibaba listed in the United States, and become the largest IPO. Alibaba, however, the United States’ devlop road is controversial. Exactly, there is a lot of opportunities and threats, but if alibaba can seize the opportunity, and as far as possible avoid risks and threats; it still has the hope to be success.This essay will firstly analyze the macro environment of electricity industry, and then analysis the alibaba expansion opportunities, threats, strengths and weakness. According to the actual to find solutions in development. Besides that, also analyzed the market main rival, the operation mode of the Amazon, Ebay, at Bestbuy and their globalization development strategies, by analyzing the situation of them, finding their good qualities and strategies, avoiding their failure happened again. In addition, using SWOT selection model and strategic choice matrix to choice the appropriate strategy. Finally puts forward some advice to the Alibaba’s predicament, and some suggestions for the long-term development.