Based Relationship Marketing In China Textile Anti-dumping Ruling Early Warning Research

China has long been a country heavily suffered from Anti-Dumping. As a supporting industry, textiles have been influenced even more. After the quota of Textiles was cancelled by WTO in 2005, textiles would become a more active method of trade friction. At present, researchers about early warning system of anti-dumping both home and abroad are almost directed towards macro-warning of a country or an industry while there are not many work on enterprises. Among those researches, many are about applying early-warning of Anti-Dumping but judgement early-warning also plays a very important role.This paper is about to establish an early-warning model of Anti-Dumping towards Chinese Textiles export enterprises. It first makes a connected review about theories of Anti-Dumping judgement, early-warning and relationship marketing, based on which it works out the measuring items and relationship marketing model of Chinese Textiles export enterprises. It then selects empirical methods based on early —warning theories of enterprises. The paper, with Textiles export enterprises, which have suffered from anti-dumping applying and got judgement award as its subjects, collects 156 valid questionnaires by surveys and interviews all together, 80% of which were used as training data to go through Binary—Logistic regression while the rest 20% were validated in the model and as a result, gives out a proper early- warning model.The main conclusions of this paper are as follows:(1) It establishes a judgement early-warning model of anti-dumping towards Chinese Textiles export enterprises which can make out timely and accurate early warning on judgement results when suffering from anti-dumping inquries.(2) It figures out factors from the items entering the model finally according to their influences on anti-dumping judgement. They are suit-responding attitude, standardization of financial reports, type and GDP growth rate of import nation, Chinese GDP growth rate, export growth rate of Chinese Textiles.(3) From the point of five benefit-interrelated markets including influencing market, customer market, competitor market, provider market and inner market in relationship marketing model, it brings forward some suggestions for enterprises on how to carry out relationship marketing to improve their abilities of responding anti-dumping suits and decrease their risks of suffering from such suits.Dynamic and complicated environment and increasing difficulties of responding anti-dumping suits call for an effective and flexible early warning mechanism. The conclusions of this paper are expected to provide references and suggestions for enterprises in making out strategies and suit responding measures and to make contributions for researches about early warning models of anti-dumping.