Study Of High-tech Product Pricing Strategy

Pricing Strategy is an important part of Marketing. Since the technology and the High/New-Tech product market is developing faster and faster, traditional Marketing theory is not proper any longer. In the meanwhile, because of High/New-Tech products'specific characteristics, the pricing strategy of normal product needs to update to be suitable for High/New-Tech product. It is a big problem to the companies to price its new product. So, pricing strategy of High/New-Tech product is valuable.The thesis mainly researches on the pricing strategy of High/New-Tech product, basing on the PLC theory and Game theory. Company chooses different pricing strategy when the product is in different life cycle, and it also should change the strategy considering the competitors'strategy. So, the thesis makes full use of all kinds of pricing strategies to give a dynamic and competitive strategy that is suitable for High/New-Tech Product.