Credit Card Industry Competitiveness Study

With the rapid development of china's economy, we can see the cerdit cards industry has produced a lot of positive effects on the society and its proportion has been raised in the national economy. After the year of 2006, our finance field will be whole opened to all over the world. The credit cards industry will be confronted with the strong challenge from the national credit cards companies. Does china's credit cards industry possess the competitive edge? So we must analyse the strengths, weaknesses, opportunities and threats of china's credit cards industry, and then take measures to enhance the competitive edge.This article followed the principle of relationship of theory to practice. Firstly, it presented many industry competition theories. Then it produced the development of china's credit cards industry. Thirdly, this article made a analysis to the china's credit cards industry with the industry competition theory. Finally, it put forward a lot of advice to enhance the competitive edge.This article based on the analysis of china's credit cards industry competitive edge, proposed the macroscopical management advice, such as making the credit cards legislation perfect, strengthening the government leading; and put forward lots of microcosmic management advice, such as advocating the consumption culture, paying attention to changing the structure of credit cards industry incoming, strengthening the building of credit cards industry chain and creating the china brand of credit cards.