Credit Card Industry In China Problems And Countermeasures

Credit Card Industry in China after twenty years of development, has gradually entered a phase of steady growth, total retail sales in the proportion of payment from 24%in 2008 to 32%in 2010. The financial credit card financial technology and information technology in a modern payment instruments has entered every household. Department store credit card use has expanded retail, dining and entertainment, hotels, tourism, communications networks, utility bill payment close contact with the people living in all related fields, on stimulating domestic demand, promote industrial upgrading has played a positive role. At the same time, credit cards have also become commercial banks to improve profitability of the new growth point.However, since China's accession to WTO, fully opening the financial market, foreign banks to accelerate the pace of entering the Chinese market, while many foreign banks, financial institutions are to seize the Chinese credit card market as a tool for the retail financial market, credit market competition tends to result Intense. And the credit card industry in Western developed countries, compared to international development, China's penetration of both the credit card, the use of the environment, laws and regulations, and other aspects of credit reporting system exists to increase the gap. The main force of the credit card industry, China's commercial banks and foreign banks than the short time to carry out the credit card business, management, lower level, profitability is weak. Credit Card Industry in China for the current problems in the development, proposed countermeasures for commercial banks to establish sustainable competitive advantage to provide a theoretical reference and practice recommendations based operations where the purpose of this study.This paper attempts to develop China's credit card industry in the status quo of the economic theory based on the credit card industry, the development of comprehensive analysis, mainly from the "bilateral market" Characteristics of credit card regulation problems, and use cost-benefit model analysis of the profitability of commercial bank credit card Issues, from the Ministry of Information credit risk point of view of symmetry, with practice, the proposal of building the overall development strategy of China's credit card industry, policy recommendations, and to help put forward as the basis for the development of commercial bank credit card recommendations and countermeasures.Paper is divided into four parts. The first part of that background and significance of the study and research methods; second part describes the concepts related to credit card industry, as well as the development of China's history and status of the credit card industry; the third part of the application of economic theory, the development of China's credit card industry, a comprehensive analysis of And the problems raised; fourth part of the credit card industry, based on the actual development of our country, for the problems, propose suitable for China's credit card industry development strategies and recommendations, and made a commercial bank credit card help developing policy recommendations.The innovation of this paper is to:set aside the limitations of direct copying foreign experience, and fully integrate China's national conditions, and use cost-benefit theory and the basic theory of economics of information asymmetry to analyze the current development of China's credit card industry problems. From the regulatory authorities, consumer and commercial banking point of view, from the laws and regulations, industry standards, product innovation, receiving environment, the dynamic system monitoring, etc. are given a period of credit card industry in the future development of specific countermeasures. Credit card information on the source of profits and risks caused by asymmetric in-depth analysis, that contribute to the development of commercial bank credit card strategy. Implement research methods and innovative research ideas, results for improving the overall commercial bank credit card business profitability, and promote sustained, healthy and rapid development of the credit card industry has some reference value.