QF Company Research On Organization Mode Of Household Electrical Appliances Market

The market competing is more and more violent. At present, the local appliance business enterprise faces two outstanding problems, one is its lower gross interest rate because of violent market competition, the other is that most of the state-owned enterprise put diversified strategy into practice in various degree. This puts forward a new challenge to the management buildup mode and the market buildup mode. Market competition is more sufficient in home appliance industry in our country, in which industry strategy, business enterprise strategy and managment mode are used for reference to other industry.QF company is a typical home appliance enterprise. Which sale buildup mode can increase its competing ability in a new market circumstance? This is what will be investigated and resolved in the text.This text describes the development of background, product's peculiarity. By the analysis of both the development of sales buildup mode and sales buildup mode in existence of QF company, point out the problem of sales buildup mode in existence and its emergencity and necessarity. At the same time it analyzes the evolvement process of sales buildup mode in appliance business and its developing trend, brings forword a new sales buildup mode in according to relevant theories aimed at QF company itself and the problem should be paid attention to in practice based on systemic analysis.The general thesis about researching market pays more attention to details, while discussing product marketing, price marketing, outlet marketing, customer management etc. People seldom consider how to position sale buildup mode at the angle of the strategy, the more rare person goes down to bedrock what kind of sale organize is suitable for business enterprise to exist with develop. Although what this text studies and its conclusion bases on QF company, we will find it valuable for both QF and other appliance industry to use for reference.