Select Shipping Company Cross-border Investment Business

To Maritime enterprise, Business Selection in oversea is an important decision in its development process. Blind selecting would bring huge losing, and it also can influence the competitive ability of original business . Therefore, analyzing before decision is necessary. Nowadays, some large maritime enterprises are in dilemma stage, only selecting in china cannot meet the enterprises' development. So it is an urgent for maritime enterprise to select suitable nation and business. Therefore, providing the emollient of analytical tool for maritime enterprise is helpful. With the help of the analyzing tool, the enterprises can make science selection in oversea investment.In this paper, both the theory and the way of decision-making are studied. Firstly, the existing theory has the deficiency in practicability and maneuverability, so the paper combines strategic assets theory and parenting advantage theory, it thinks that strategic assets factors and the key success factors of objective business are important factors of influencing business selection. That is to say, during selecting business, the matches' degree of strategic assets and key successful factors must be considered. The business, whose match degree is higher, should become the first selection to select and develop.On the basis of combining strategic assets theory and parenting advantage theory, the paper sets up the multilayer assessment index system of the matching, and it uses analytical hierarchy process (AHP) to analyze the match degree in selecting business. Considering the strong complexity and fuzzy of maritime enterprise's business selection in overseas, the AHP is made based on the fuzzy clustering analysis. By using this model, maritime enterprise can analyze objective businesses. At last, a case has been given to demonstrate the feasibility and the practicability of the theory advanced in this paper.