Sales Of Lottery Gaming Motivation Mechanism Design

Lottery, absorbing idle funds for social welfare and public welfare undertakings, have played an irreplaceable role. Gradually, the study of lottery has dept into all areas of lottery industry. First, the sales mode of lottery or lottery rules of the game that is to study the selection of the optimal target of lottery or optimized. On the motive for the people to buy lottery, there are multiple perspectives analysis. Based on the data of lottery sales, then utilized these data to fit with logistic curve, this article gave the entire Lottery forecast for the future trends of lottery sales in a timely manner and how to optimize the rules of the game correspondly are given the opportunity to choose. On the motive of the Lottery to buy, based on the Bayesian posterior probability theory and the prospect theory proposed by Kahneman and Tverskey, this article has given a normative interpretation which pointed out the reason why the people still buy lottery in completely non-rational conditions is that they overestimate the probability.Firstly, this paper gives a detailed account of the origin of the lottery, lottery's economic and social significance and the meaning and purpose of this study. On this basis, theoretical and empirical analysis are outlined. This paper summarized the main theory, including prospect theory and Bayesian posterior probability, and then gave the empirical analysis of the current status of lottery industry. Secondly, On the research of the motive of the Lottery to buy, this paper has proofed detailedly that the motivation to buy lottery is the people overestimated the probability. And why the probability can be overestimated, on this point, this paper used Bayesian posterior probability to give a detailed legal proof. Finally, the marketing statistical analysis of the lottery is given. And the main work are the trends in lottery sales forecast and timely solution to the problem of optimizing lottery sale. Then with the research for the motivation., this chapter dealt with the summary of this paper, and gave some proposals and targets for the lottery sales.