Differentiation

With constant perfection of the market operating mechanism, the industry moves to maturity progressively. In front of more rational consumers, some wise medium-small scale enterprises realize that brand construction and brand marketing are more important means of enterprises which dominate market and improve market share than before.When the enterprises striving for survival, they are searching for the best way for brand construction. Where these enterprises will go? What should they do the next. Should they fighting with the large company face to face? should thy search four marketing diversity? In this essay, we will analyze the present situation of the medium-small scale enterprises, explain the importance of the brand construction. We need to carry on the further investigation of the industry and research the brand marketing by analyzing some cases.This paper includes four parts:Part 1: brand marketing and diversityPart 2: the importance of the medium-small scale enterprises searching for brand marketing and diversityPart 3 : the cases of the brand marketing and diversityPart 4 : the normal method of the medium-small scale enterprises searching for brand marketing and diversityBelieve that more and more medium-small scale enterprises will be conscious that brand marketing and diversity is very important for themselves. We hope that this paper can help for the marketing work of the medium-small scale enterprises.