Enterprise Internationalized Operation Mode Selection Analysis

China is an important participant in the economic globalization and the "China market" and "Made in China" provide the impetus to economic globalization. The Chinese government also actively encourages and arranges for the Chinese enterprises to "go out" to explore the international market and take part in the international competition. However, China's enterprises are lately involved in the international operations and lack of international experience. At present, most enterprises are still in the initial phase in the international operation and therefore face many problems, such as the investments blindness, few international market entry modes, little profits, weak anti-risk capability, low level of internationalization, etc. The selection of International market entry mode is the first step into the outside world for a company. What kind international market entry modes will be selected is a determining factor for transnational business, especially when the target markets are selected. It is of great theoretical and practical significance and the scholars of international business management pay close attention to the modes selection. Based on the theories of international operations, this paper provides a wide range of international market entry modes and many suggestions for the selection process.The first part of this paper is the introduction, which introduces the significance of the study, research methods, the structure and innovations. It explains the economic globalization and the international operating characteristics of Western companies; The current situation and problems of Chinese enterprises seeking internationalization is also discussed in this part. The second part explains the western international operation theories in details and their enlightenment to Chinese firms. These theories provide a theoretical basis for Chinese enterprises to implement the "going out" strategy. The third part of explains the entry modes to international business, which includes the international trade modes, contractual modes and investment modes. Each of the entry modes has its own practical scope, advantages and disadvantages and correct selection of the modes determines the future of the international business. Part IV focuses on the determining factors of international operations. These factors are the economic environment, political and legal environment, cultural environment, market size, production and transportation costs, the domestic environment, international talents and experience. Part V is suggestions for China's enterprises to select international entry modes. These suggestions include to pay special attention to modes selection and their influencing factors, to make full use of our country's supportive policies and foreign aid policies, to make every effort to avoid investment risks and to enhance the training of personnel. The sixth part is the conclusion, which is a summary of the paper and gives an overview of the main conclusions.