China's Home Appliance Chain Sales Model Study

Though chain stores for household appliances' sales mode has not long history in China, his speed of development is very astonishing, With the rapid development of china economy, the industry of appliance chain store came into the world.The industry is the necessity of the customer-oriented economy, and the great development of the circulation. Gome and Suning, two familiar name to every common people,reduce the costs of home appliance.the two leader of appliance chain store , perform many scenes of business legend.With the aggravation of chain industry competition of the Chinese electrical home appliances and maturity of the Chinese electrical home appliances market, Chinese electrical home appliances chains have accelerated one's own developing steps one after another, in order to In the rival numerous, competition fierce, have enormous market potential and rare trade of opportunity for development survive and develop at the same time.Compare with bestbuy, China's chain stores for household appliances all exists very big gap in scale, management and profit model! It is the problem that all chain stores for household appliances need seriously think deeply how to tackle the challenge under new situation. This text mainly branch four bibliographic categories branch:The chapter 1 mainly sets forth with regard to research background and method, the basic train of thought and thesis frame, the innovation point of this thesis; The basic theory of the marketing model, the development of the household electrical appliances trade marketing channel model and the main characteristics of chain stores for household appliances' sales mode have mainly been introduced to the chapter 2; The chapter 3 is introduced the general situation that develops of chain stores for household appliances' sales mode of China, and carry out the comparative analysis to typical chain stores for household appliances sales mode,we carried out Across-the-board summary to the chain sales mode current situation of the China's chain stores for household appliances industry by way of to primal problem and analysis that influence the factor of the China's chain stores for household appliances sales mode and China's chain stores for household appliances sales mode exists. The chapter 4 is from improving the core competitiveness of enterprise, excavate three, wind market, build new firm relation, select suitable logistics model, actively seek four aspects of chain promotion and put forward the countermeasure to enterprise. The fifth part is a conclusion, mainly makes a review to the paper research mentality, makes a summary to the research result.Though the chain industry of the electrical home appliances just appeared short more than 20 years ago, had already had a deep impact on people's life, so this text hopes to draw lessons from the further development of the electrical home appliances chain to some extent and enlightenment.