| The software industry is the core of information industry, and on the basis of an information-based economy. in the new century is to decide whether a country's strategic industry in the international competitive position as an active representative of a new industry China's development is not a long time, many developers are exploring the company, China's software industry is a typical small and medium-sized IT companies. encountered in the development strategy for the development process, personnel, services and other issues.Based on the company located in the macroeconomic environment, industry structure and company resources, strategy and market position-depth and detailed analysis. In this paper, PEST analysis of the political, economic, social and technological factors macroeconomic environment analysis. In the analysis of the industry structure, Porter's five forces model analysis software industry competitive environment. And then take a look on their own resources and capacities as well as the comparative analysis of similar competitors. SWOT analysis and application of the law, which sets out the company through the opportunities and threats to their environment. have the strategy and their own strengths and weaknesses of the company's new software development strategy Mori to make a choice, And the implementation of strategic measures of protection. |
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