Guizhou Maotai Beer Marketing Strategy Research

The Chinese beer industry obtained huge achievement through the fast development of more than 20 years.The beer has become to drink biggest alcoholic beverage of quantity in the Chinese consumer daily life.Since 2002 China becomes the biggest beer in world to produce and consumes country. Although the development speed of the beer industry at China is very quick,the beer market is also an our country to compete one of the most vigorous markets.Since 1996, the production ability beginning excess of the beer industry.Gui Zhou MouTai Brewery Co.Ltd establishes in 2000, is a large brewery of Gui Zhou MouTai Distillery Group, from establish of day face the market competition of the vehemence, how make the market marketing work of the MouTai beer is the whole company top and bottom concern and put forth effort to resolve of problem.This artical takes the marketing strategy of Gui Zhou MouTai Brewery Co.Ltd as to study a contents.First to the macroscopic environment of China and the Gui Zhou province beer industy and market compete condition etc. carried on the analysis of the system, then make use of CSFs method,SWOT analysis method,compete a situation and produce the ability contrast a method to the carried on detailed analysis, putting forward Gui Zhou MouTai Brewery Co.Ltd face of opportunity and threat, analyzed Gui Zhou MouTai Brewery Co.Ltd marketing management present condition and problem, on this foundation put forward the marketing total strategy, and put forward carry out strategic concrete strategy and guarantee measure.Gui Zhou MouTai Brewery Co.Ltd wants to want in the market of the vehemence the competition to develop strong, have to take the market need , work hard to satisfy the demand of the beer consumer in the all time.To create the brand good reputation of' MouTai beer" ,set up perfect market network, expand a terminal market strongly.Pass a development also new product, the exaltation product quality, strengthen inner part a management and raise the service level etc. measure to promote the enterprise develop.