Research On The Industrial Tourism Marketing Strategy Of Moutai Grou

With the development of tourism gaining momentum and the emerging hi-tech development zones around China,industrial tourism gradually shows its great potential as a new type of tourism product,becoming a new focal point of tourism development and attracting the attention of the country,governments and companies.As Moutai represents a major place of interest in Guizhou industrial tourism,it bears tremendous significance for the organic integration of industry and tourism,corporate transformation and upgrading,development planning and growth potential of Moutai Group to carry out research on its industrial tourism marketing.This article sorts out the industrial tourism products,their prices,marketing channels,tourism promotion and other marketing aspects of Moutai Group,figures out the problems that exist in its marketing,and conducts macro and micro analysis of the marketing environment of industrial tourism.Using ASEB Grid analysis,STP and ZMET,this article analyzes tourists’ needs and experience,as well as market segmentation and positioning of Moutai Group,thus proposing a corresponding marketing mix to guarantee the stable development of the Group’s industrial tourism.Studies suggest that Moutai Group’s industrial tourism project can create a distinctive industrial tourism product system by focusing on visitors and fully exploring industrial culture based on demand characteristics in the current tourist market such as differentiation,personalization,and fashion.Also,flexible pricing strategies can be developed according to different visitors’ needs.Furthermore,electronic commerce technology can be utilized for multi-channel marketing.