Tianjin Airport Freight Co., Ltd., Knowledge Management Strategy Study

Enters the knowledge economy time, the domestic and foreign scholars are on the rise to the knowledge management research, but in air movement service domain implementation knowledge management strategy, but also remains has the blank. Found the knowledge management strategy and the air movement service industry management conjunction spot, through in this domain introduction knowledge management strategy, causes the enterprise to realize the long term development, this is precisely a goal which this article attempts to achieve.This article has referred to the knowledge management and the general management aspect massive domestic and foreign literature, uses the qualitative analysis the method, the basis knowledge management strategy related theory, the union air movement service industry profession characteristic, has analyzed in this domain implementation knowledge management strategy feasibility, the importance and the urgency. And further through SWOT and the PEST analysis, proposed the Tianjin Aviation Cargo Services limited company has "is situated at the Binhai Newly Developed Area" the region and the profession superiority, should closely hold this "is rare" the development situation, the introduction "the knowledge management strategy". In this foundation, according to the enterprise actual situation, constructively proposes this company knowledge management strategy pattern and the concrete implementation step. Achieved through the implementation knowledge management strategy, grows strong the enterprise, the accumulation knowledge and the experience, arouses the staff enthusiasm to provide the high-quality service for the customer, enhances the customer to enterprise's fine reputation, the realization enterprise base industry evergreen goal.This article altogether divides into six parts. First chapter mainly to this article research background and the significance, the research present situation, the research mentality and the frame, content and so on research technique carries on the elaboration. Second chapter outline enterprise knowledge management strategy rationale and implementation knowledge management five big links. The third chapter elaboration air movement service enterprise knowledge management strategy, and using the case analytic method, has made the thorough analysis to the South China Astronautics Aviation Fuel Oils limited company and the Singapore Airline's knowledge management strategy, and separately induces these two enterprises to implement the success experience which the knowledge management may profit from. Fourth, five chapters through to the Tianjin Aviation Cargo Services limited company in exterior management environment and the enterprise at present the actual situation analysis, proposed the knowledge management strategy concrete implementation step, and induces the key successful essential factor. The last chapter summarizes the full text.