Phoenix City Area Of ​​local Government Behavior In The Transfer Of Operating Rights Empirical Research

Along with the thorough reform of the manage institution of scenic areas and the vigorous development of tourism industry in our country. The transferring of operational rights gradually becomes a innovation pattern in the development of tourism resources in our country, especially the less developed areas. But constrained by the stipulation that the nature of scenic area management is public welfare enterprise, the theorists and governmental department have a lot of dispute on regarding this problem. The country has also not formulated the concrete law to regulate it clear. In the actual operation, the universal existence of over development of resources and the local government seek rents as well as the questions of interest conflicts between scenic area and community have brought unceasing question and criticism, National Ministry of construction once issues "the prohibition rule" opposes to transferring operational rights of scenic areas many times. The practice of transferring operational rights of scenic areas is in the fuzzy region. This condition causes the management behaviors of scenic areas to be more covert, does not favor to supervise and manage the achievements of transferred operation. The benefit assignment among the direct interest groups, including the local government, the scenic area organization, the scenic area management enterprise, and the traveling community inhabitants, has not clear defined, Which brought enormous tests for transferring pattern operation and the governance of scenic area.Solving these problems needs analyzes clearly on the theory dispute of transferring operational rights, as well as the policy laws and regulations guidance, but the most essence is that it urgently needs the appropriate system arrangement to drive and to restrain the behaviors of the direct interest groups especially local government in this territory. In our country transferring operational fights of scenic areas pattern only is an "accurate validity" way, it is still under the administration ecological environment that it has hard policy risk to exceed. The pattern relys on local government's supervising and managing, as well as behavior support. So the local government behavior of transferring operational rights of scenic areas constituted the research category, this research devotes to influencing the related policy formulation of the operation of transferring pattern, and provides academic support for the adjustments of local government behavior. As different region economy and industrial attribute, as well as different local administration ecology, have different influence, the local government behavior and the achievements all have differences. If lacks continually investigate and comprehensive data base, as well as objective and neutral analysis method, our research conclusion of local government behavior and the adjustments in this territory Will face the danger which will attest to falsity.The author based on the earlier period attention and the assurance on this question, choosing one typical transferring model: phoenix city as the research case, Uses empirical way including continues field investigation and Dematel survey procedure, to do quantitative investigation on the local government behaviors in this territory. In order to expound the subject, this paper models public economic and public choice theory, have proven the rationality of transferring pattern, further more, carried on standard analysis to the necessity of local government behavior in the course of transferring. And on the foundation of real diagnosis analysis and appraisal of the local government behavior and management achievements, Carried on Dematel survey procedure to the local government, the tourism operator, and the correlation domain expert. We made quantitative way to analysis the main problems and their influence among them, which the local government should solve in phoenix case. Then we expounded the main function localization and behavior adjustment of local government in supervising and managing the transferring operations.