Hohhot, Mashed Potatoes, Market Research Reports

As the in - depth promotion of the marketing in China's enterprises, the market investigation and research, which is the base of the success of every enterprise, also becomes vitally important. To pay regard to market investigation and research is the sign of an enterprise to come to maturity. Market investigation and research and variety analysis is the essential premise of the enterprise to found their niche in the market and choose the market target. Those two methods are also the meaningful gist for the enterprise to set management alternatives. Market investigation and research is the first step of marketing, and is also a measure to find out the consumer's psychology and their patterns of behavior. Then the enterprise can work out or restructure the plans based on those investigation results.This paper is aimed at market investigation and research to the Hohhot about the mashed potatoes which is produced by S company. Based on such investigation, the author set a primary orientation of the product and analysis the target consumer. Chapter one simply introduces the background and design of the research. Chapter two mainly inducts and analysizes research questionnaire of the consumptive condition of the staple food and the mashed potatoes in Hohhot. Chapter three is the product setting of the mashed potatoes. After having a good grip of condition of the items of food, the author take much attention to the analysis of the variety of mashed potatoes, and make a simple analysis under the product setting of the mashed potatoes. Chapter four is about the definition of the target consumer of mashed potatoes and analysis the target consumer through typical cultural character, consumer psychology and consumer action. Chapter five is the conclusion.