Instant Messaging Tools And Advertising Communication

Instant Messaging(shortened form is IM), as one of the internet communication tool, is applies into wider and wider scopes. It has been a way of personal communication by 10 years and then it develops into the field of organization communication and public communication. From characters to audio frequency and video frequency on the way of communication, and from communication tool to news tool and entertainment tool, IM improves its function and value on the all of sides. There are many factors for the development of IM, for instant, the communication situation under the postmodern prevailing at present, and its character is diversity of media method and increase of news. This paper adopts the"time can perish space"theory to demonstrate the media technology. At the same time, the paper deeply analyses the communication characteristic of IM and use the theory of"I"and"me"which was advanced by Mead·George Herbert.Advertisement always needs new media to support. There are a lot of people to use IM, so that IM advertisement becomes one kind of the internet advertisement. This paper is applies the advertisement theory and deeply analyses the IM advertisement's advertiser, audiences and the advertisement performance. At the same time, it points out some problems in the IM advertisement. At last, this paper forecasts the development trend of IM advertisement.This paper discusses and expatiates the meaning of communication and advertisement of IM from the aspect of communication, society and culture. And this paper is written on IM's background, its characteristic of communication, and then discusses the reason of mass people to use it. On the base of mass people, IM advertisement grows more and more quickly and has its own advertisement performance.