Research And Development, Technology Tourism Products Based On The Experience Of Marketing Theory

Experience economy is the fourth stage of economic development coming after the agricultural economy, industrial economy, and service economy. It is to supply the product in the form of experience, which raise the intense reaction around the whole world. An the same time, many particular tourism items emerge due to the desire of people's pursuing individuality as well as the fierce competition of tourism, such as farming tourism, ecology tourism, conference tourism, physical tourism, vacation tourism, study tourism and so on. The technology tourism is one branch of it. The technology tourism has the good economic, social and ecological effect because of its highly-involved degree and high technology. All of this is in line with the sustainable development requirement, so it has the bright future and is paid close attention by people.This article makes the description of relevant definition and theory concerning experience marketing first, then, focusing on the highly-involved and high technology characteristics, try to propose the strategy of technology tourism product development on the basis of experience marketing using possibility and necessity from the sense marketing, fell marketing, thought marketing, action marketing and marketing related aspects.At last, this article takes the Fu Jiabian agricultural technology yard as the exact research object. On the basis of general introduction of technology yard, it analyses the existing problem and present situation,furthermore, it puts SMEs model into the products development and putsforward the strategy and suggestion that how to develop the agriculturetourism concerning environment, design and activity.