Strategy Of Vertical Integration Of The Cg Companies Choose

The foundation of Shanghai Gold Exchange symbolized the opening of Chinese gold market. The gold enterprises shook off the yoke of the management construction that is described as"selling and buying controlled by one governor".Chinese gold market booms in recent years, all the participants are on the stage of exploration and studying. There is no existing experience to use; the market analysis and strategy management are the weak link of the production enterprises. How can the gold producing companies achieve the conception updating and role transformation has been a new problem for the companies.As a traditional State-Owned Enterprises, CG Company face the huge challenge of system changes. The problem is how to get the raw material continuously and steadily, how can CG Company occupy a best position in the long run. The above strategy problem must be solved immediately.This text, on the foundation of combining the existence and development of enterprise, according to studying the integration of vertical strategy of CG Company, ascertains its competitive advantage and does some profitable trials for catching hold of the opportunity and realizing the type of striding across development. ChapterⅠhas summarized the industrial background of CG Company. The theories such as vertical boundaries of firms,Competitive strategy and enterprise core competitive ability are introduced briefly in the chapterⅡ. On the foundation of theory that mentioned above, the chapterⅢhas carried on the industrial structure and competition analysis, to explore the necessity of integration of vertical strategy. The chapterⅣanalyses the enterprise resources abilities, in order to explore the possibility of integration of vertical strategy .On the foundation of preceding chapters analysis, thechapterⅥascertains its selection to the strategy of CG company. ThechapterⅦdiscusses the specific problem on carrying The author studies the choice of integration of vertical strategy with the method of industry selection and strategy management. The author emphasizes initiative reaction on the quick change of external environment, as well as cultivating and promoting the enterprise competitive advantage through entering upstream.This text is attempted to put forward some constructive suggestions to the enterprise by the way of the enterprise strategy at the quick key particular period developed of industry, strengthens the ideology thinking of danger in times of safety, and gets the preparation of thought in the power for changing the thought model of the CG company. The strategy thought of business management layer is hoped to increase in the research of this text, and thinks over the problem from long-term and overall situation, at the same time, also provide some enlightenment and references.