Dalian Sanyo Commercial Central Air Conditioning Marketing Strategy Research

In recent years, Foreign brands enter into the Chinese market one ofter another. The domestic enterprises belonging to various economic ingredients, also enter into this industry, attracted by the promising market and the high profits of central air-conditioning. Then the market volume of commercial central air-conditioning extends rapidly. Nowadays, There are many of plants of central air-conditioning in domestic market, it varies from one brand to another. There will be a great change in market, brands, products, marketing channel, marketing strategies, services, etc, following by this industry's development from the developing to the developed step, the sustaining expansion of marketing needs, the intensified competition among the plants in this industry.This paper is based on the theory of marketing and industrial product marketing, represented by Dalian SANYO Refrigeration Co., Ltd, aimed at the fact of branch company of Hebei province, started by the domestic developing status and trend of this industry, studies the main economic characters, the opportunities and threatens, the problem existing of the commercial central air-conditioning in domestic,puts forwards the concrete proposals of marketing strategy of commercial central air-conditioning by analyzing the developing and competing environment, comparing the five competing strengths from two aspects of macro and industry.