E-commerce Environment, Online Auction Credit Problems And Countermeasures

The development of computer technology and the Internet makes it possible that people can take electronic transactions by Internet widely. And the boom of the global E-Business creates new commercial patterns and opportunities. Therefore, the online auction has become an important way of commodity transaction.Online auction is regarded as an important form of electronic commerce recently. It facilitates better allocate resources, speed up the process of globalization. However, being a brand new form of commercial activity, the world, in particular our country, has had a serious credit impact in the process of and developing the online auction. And problem has become a big restriction for online auction. Directly or indirectly affect the healthy and stable development of our social economic activities. Until now, it still does not a perfect solution for how to avoid and correct this problem.The research of this article is based on the summary of online auction in the world. It analyses the credit of online auction from different angles, and mainly from the auction website, online execution process, auction participant, and government guidance and rules these four areas to bring forward the concept of crisis of credit in online auction. Hence, building up the credit mechanism of online auction is a system engineering from analyses.The reputation system, or Feedback Forum as it is called on eBay, is considered the most critical element for success in online auctions.So the article points out the use and its validity of feedback mechanism of eBay. The auction website studied in this article occupies the first market share in our country, that is www.ebay.com.cn, the case is very typical. The outcome of this article can be used for reference for uprising of the credit management level of online auction.