| Online auction is a new Electronic Business integrated with traditional auction and computer information technology. Everyone can join in online auction through Internet which changed the noble commodity trade mode only few people can take part in. Online auction represented by Taobao website, Becomes one of the hot shopping modes in China currently.The research collects the related document of online auction, studies and analyzes the most used auction sites in China. The paper investigates the main customer of online auction and their shopping motion ,analyzes online auction trade process, illustrates online auction's security mechanism and profitable mode .In this paper we studies the famous auction sites www.taobao.com and make suggestion to its weakness. Finally we give a conclusion and prospect of online auction. |
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