Guizhou Watermelon Industry, Analysis And Development Strategies

Based on investigating the development situation and the tendency of watermelon industry at home and abroad widespread, synthetically analyzing present situation and the advantage and disadvantage condition to develop the watermelon industrialization in Guizhou, as well as regional plant, produce experiment, analyzing the natural ecology condition and investigating market in Guizhou, the article made clear that Guizhou has advantages to produce pollution-free watermelon, green food watermelon and organic watermelon in large scale and wide range; to produce high quality and opposing-season watermelon with low cost and convenient transportation. It proposed the guiding ideology that are to make use of our province resources characteristic and the superiority, to optimize watermelon production layout and adjust variety structure by taking the market as the guidance, taking the technical innovation as the power, enhancing the watermelon product competitive power as the core, taking the superiority variety as the sally port; to develop the green and organic watermelon production base through new reconstructed way; to cultivate and support main enterprise and the farmer specialized cooperative economy organization by providing the relative and key technologies, talent, management, service and fund etc; to implement brand strategy and optimize organizational structure and the industrial structure of watermelon industrialization; to form high quality watermelon industry with regional characteristic, finally to develop the watermelon industrialization in Guizhou. It also made out the target that the area for planting watermelon in Guizhou would increase to 500667m2, the regional plan to plant in summer-autumn, spring or autumn, the right season, the corresponding base layout and stagewise developing scale. It summarized the technology and measures that are to select good cultivar, to arrange seeding date scientifically, to plant in reasonable density, to pollinate assisted by people, to carry out rotation, intercropping and inter-planting, taking pollution-free production technology, and to strengthen technological innovation and technology transfer. It also proposed the marketing strategies that are to strengthen the realization and integrated application for the key marketing factors, to accelerate to establish the new financing mechanism for promoting watermelon industrialization, to fasten and develop main enterprise and the farmer specialized cooperative economy organization, to introduce foreign enterprise and to change the marketing mode. Thus, it summarized systemically and proposed the main measures and strategies to develop watermelon industrialization in Guizhou.