| China is the hometown of tea and also is the world's first country that Implemented tea commercial production. Throughout China tea industry, no matter from tea resources, tea marketing, or tea brand, tea culture and so on. Its development level is far behind the foreign market. Area first, production second (now first), export third, earning fourth, lack of brand, which is the real reflection of China tea industry in the world. We must admit that China is a big country of tea, not a power country. Therefore, creating and building tea businesses and brand with Chinese characteristics, and implementing brand development projects, is the direction and goals of China's tea industry become bigger and stronger. How to change traditional extensive production and management is a top priority for China's tea industry.Guizhou Province, located in the subtropical humid monsoon climate zone, has a superior climate and environment resources. Its rainfall often concentrate in summer, annual number of cloudy days generally more than 150 days and annual relative humidity above 70%, is the only low-latitude, high altitude and few sun original ecological tea-producing areas, and also is one of the most appropriate regions for tea. Therefore, Guizhou Province develop high quality green tea has significant natural resources. Guizhou tea has a unique quality. It's rich in quality, high-incense fragrance, heavy and mellow mellow, durable resistance to bubble, from whatever side, are the country's quality of green tea. No matter from any aspects, is the high-quality goods of the national green tea. Guizhou tea plantation area has expanded rapidly, scale, standardization and specialization level has gain significantly improvement. Mow, the province's tea plantation area has grown to 3.7 million mu, average annual increase more than 50 million mu, accounting for half of annual new tea plantation area. Tea plantation area moved up to No.2 from 10th in 2006, and green tea plantation area moved up to No.1 from 7th in 2006. The province's tea output is 20,700 tons, sales income of 628 million yuan, of which the famous tea production is 6600 tons, sales income of 378 million yuan, accounting for production and sales revenue of 31.9% and 60.2% respectively. From tea plantation distribution see, the whole province has 81 counties planting tea tree. The area is in more than 50000 mu including Mei tam, Dou yun, Feng gang three counties, which total area of tea plantations is 228000 mu, accounting for 22.2% of the province. A number of the provincial tea brand, such as Tuyun Maojian tea, Guiding snow bud, Meitan jade bud, Springtime, brand value appear, have a batch of relatively stable market, sales volume and price increases year by year.In recent five years, although Guizhou tea industry has experienced rapid development, achieved some success, with some industrial base, the overall development level is still low. Many issues, such as not enough emphasis, poor management, poor infrastructure, low level of processing technology, leading enterprises is not strong, weak marketing, brand awareness is not high, weak scientific and technological support, publicity and promotion of weak, inefficient use of resources, are still prominent. From the perspective of China's tea industry, tea industry chain segmentation phenomenon is serious, tea market confusion, tea market rule consciousness is not strong, tea enterprise organization degree is low, business conservative, backward management, lack of technology, etc. coupled with an increasingly competitive of international tea market and competing interests intensified. In this situation, strengthening tea industry development research, exploring the tea industry development strategy, to guide the sustainable and healthy development of Chinese tea industry, has become a pressing matter of the moment. |
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