Marketing Strategy. Wangmo County, Guizhou Wangjiang Metro Project

In this paper,the author narratates the present conditio of Real Estate Marketing practical significance and the meaning of exposition by the theory of marketing theory, the property market characteristics. According to the market environment of Wangmo , in Guizhou, and hope to examine Hume, "The River City" and the marketing strategy. WangMo, a county of Guizhou Province, is the impoverished county, has always been a "List Pillar, the album hope Guizhou Tibet", "Pillar List" refers to the Ceheng and Pillar Hume. Guizhou, originally belonged to China's remote, impoverished western mountains, and hoped Hume in Guizhou province is also relatively remote and backward. So entering a more remote area, the economy is relatively backward small county for real estate development. Therefore market research and market positioning are particularly important, and access. With respect to the market environment, a good real estate marketing strategy will bring more clarity developers operators and target market position.This paper expounds Marketing traditional 4P theory—that is, products (Product) price (price) channels (Place) marketing (Promotion) four basic elements. Product marketing strategy based on product for the three levels of detail, the pricing strategy of product pricing methods to determine the proportion of pricing. Real Estate Marketing elaborated on the meaning of the characteristics of the real estate market, real estate 4P strategy. With "The River City* and the market environment, Comparing the current real estate 4P common strategy applied to the actual analysis, "The River City" and the product-specific marketing strategies, Pricing strategy, marketing strategy and marketing channel strategy.This paper look Hume county' s spending habits and consumption concept. "The River City" and the "seeing is believing" marketing strategy, as developers, provide real consumer satisfaction with the product is fundamental. Poverty in the remote small towns only to conscientiously carry out the quality of their products, do a good job every aspect, establish a customer experience for the overall marketing strategy ,To establish the product reputation, establish project brand image, let developers more competitive.