Study Of Marketing Strategy A Real Estate Company In Hangzhou B Projects

With China’s overall national strength continuously improve, China’s real estate industry rapid development. But in recent years across the face of the continuing rise in prices, the government in order to guarantee as a pillar industry of the real estate industry healthy and stable development and protect the residents of the normal housing demand, has introduced a series of real estate regulatory measures, obtained remarkable result. Hangzhou as a second tier city has a first-tier cities housing prices, the real estate market to the rigid demand, but also a considerable part of the investment needs of buyers groups, species diversity.In the formulation of the planning process, through the market investigation and study of the B project as the market positioning of scarce mountainous high-rise apartment, differences in the project and other projects of the determined by market competition analysis, the improvement of property buyers and just need to purchase customer base positioning and price positioning, puts forward detailed sales plan promotion plan, and is equipped with various promotion activities in different periods, different arrangement of advertising intensity. Finally, in the emphasis on real estate development companies and departments work continuity at the same time, put forward the guarantee measures, to ensure the sales plan smoothly.Focus on marketing strategy of this paper is to attract and retain customers, to establish the relationship marketing, integrated marketing, internal marketing, social marketing is the theme of "overall marketing" concept. In the competition and the customer premise to seek a balance between the guide, through the comprehensive research, how to carry out the specific real estate marketing planning and promotion are analyzed, in order to provide the reference for the similar project of real estate marketing.