Changsha Hua Ruigong Secretary Marketing Information System Design And Implementation

Based on the actual needs of Huarui company in marketing work which in the process of enterprise development. In view of the characteristics of marketing management, especially marketing information management in the SMEs, design and establish a set of marketing information system meet the development needs of the company.According to the marketing, the competitive intelligence studies, the management, other related theories and the concepts of enterprise information management, analysis of the current relations about marketing work and marketing information in Huarui company; analysis of the role of marketing information work, which to strengthen market competitiveness of the company, come for the conclusion that establishment of marketing information systems to enhance enterprise competitiveness on the market is an indispensable way.This article addressed include, improvement of the structural deficiencies in the marketing work by building marketing information systems; regulation of company marketing management by designing appropriate work flow and establishing organizational structure. CRM as a guide to design and implement marketing information system, this, achieve a change in marketing concept from the product-oriented to the market demand-oriented and customer-oriented.Marketing Myopia is a widespread phenomenon in our enterprises, especially SMEs. I hope through the building marketing information systems in Huarui company, strengthen and improve the infrastructure work such as marketing information management in the course of practice. I also hope to provide ideas and methods of work to other SMEs with similar problems.