The Research Of APP Marketing Model Of Dingxi Tobacco Company

With the rapid development of internet technology and computer technology, the era of big data has arrived. The mobile internet technology is more closely associated with the smart phones,making marketing industry toward internet marketing era. In this case, in the global tobacco control situation continues grim scenario, the tobacco industry size up the situation,proposed cigarette market-oriented reform requirements. Against this background and industry development requirements of the times, traditional cigarette marketing model mainly to retail customers of Dingxi Tobacco Company appeared to be inadequate, and thus can not profound insight into consumer demand, and can not control the movements of consumption. Thus, concerns and research the new APP marketing model of cigarette is very meaningful to Dingxi Tobacco Company in breaking through marketing methods and developing marketing strategies precision in the future.This thesis describes the STP market positioning theory, electronic commerce theory,network theory and APP network marketing theory,etc.This thesis analyzes the Dingxi City Tobacco Company cigarette marketing development environment in national tobacco control policies and cigarette market-oriented reform, and analyzes cigarette marketing situation in the era of big data. Specifically addresses the influence of big data to the tobacco industry, big data application status in Dingxi Tobacco Company’s cigarette marketing,and cigarette marketing issues of Dingxi Tobacco Company in the era of big data.At the same time, expanding the APP marketing model in tobacco,using SWOT analyzes cigarette APP marketing of Dingxi Tobacco Company from strengths, weaknesses, opportunities and threat.On this basis,research the significance of developing and designing cigarette marketing APP application from the cigarette retail customers, consumers and tobacco company, detailed design cigarette marketing APP application in user object analysis, design principles, functional design, module design and application.This thesis adop the way of combining with theory and practice,apply mobile phone APP marketing model in cigarette marketing.It provides some reference value to enrich cigarette marketing model of Dingxi Tobacco Company and other domestic tobacco companies.