Strategic Alliance Of Small And Medium-sized Feed Theoretical Research And Case Studies

After more than twenty years' development, Although Chinese feed industry has obtained great progress, there still be some problems in the industry, such as poor scale economy, lower technology and management level, high production cost and low labor productivity, disadvantage in market competition, irrational structure and distribution, and security of feed, especially medium and small feed companies. So one of the most urgent affairs at present is to cultivate and construct strategic alliance of medium and small feed companies.Under strategic alliance theories background, from the point of difficulties Chines medium and small feed companies are facing, this paper systematically studied medium and small feed companies in Chinaboth in qualitative and quantitative way, so as to obtain valuable conclusion and policies for the development of feed industry. The main work is focused on the following: the reasons and mode of strategic alliance construction, the value distribution and key successful factors of strategic alliance, as well as the most efficient industry organization. At last, we carded positive research on the background of "7+1"high technology feed industry alliance, in order to prove the theoretic analysis in this paper, way, as well as obtaining valuable conclusion and policies for the development of feed industryThe characteristics of this paper are as follows: firstly, carrying innotive practice of strategic alliance theory in feed industry; secondly, carrying quantitative research on value distribution of medium and small feed company strategic alliance; thirdly, carrying innotive research in construction mode of medium and small feed company strategic alliance, and constuction of industry devolopment environment.