Research On The Existing Problems Of Xiting Company’s Cyber Marketing And Its Countermeasure

In the early1990s, the rapid development of the international network has created a niceenvironment for the progress of internet technology. Under such circumstances, internet has beenfurther popularized. The world’s biggest company has threw their sight into the internet market,trying to gain their interests through improving and innovate their way of the management ofmarketing. With the development of the international network, the whole society has entered thee-commerce environment quietly, people’s life has been gradually influenced, no matter what kindof enterprise can’t ignore the huge commercial opportunities that the network brings. In the era ofinformation explosion, The way people accept and pass information has gone through greatchanges. The appearance of the network has straightly changed people’s model of work, life andstudy. Facing such situation, only by improving and innovating their own managing mode, can theenterprise’s managing concept keep up with the rapid pace of the era development.Cyber marketing is a completely new way to realize their marketing target with the aid of thenetwork, which birth greatly accords to people’s consuming concept and the marketing needs ofthe enterprise.The function of cyber marketing includes electronic trade, information collecting ofthe markets, consumer service, channel, and sales promotion. The text aims at the function ofcyber marketing, through analysis and research of the current situation of Xiting Company’s cybermarketing, finding out the exposed defect in the cyber marketing and the corresponding solutionto these problems in order to help Xiting Company further promote its cyber marketing.