Research On Strategies Of Network Marketing In Chinese Small And Medium-sized Enterprises

The development of the Internet has completely changed our traditional way of life, in the marketingof this block, Internet marketing has become an important direction of the development of marketing intwenty-first Century. As an important part of the national economy of small and medium-sized enterprises,network marketing is not only the opportunities, but also challenges. The small and medium-sizedenterprise only adapt to and make good use of this opportunity, in order to long-term development in thenew era..This paper elaborates the research status of network marketing and its development process, both athome and abroad, and puts forward the research significance and purpose of this paper.The article describes the basic theory of network marketing:network of integrated marketing theory,marketing theory, network software, network direct marketing theory, relationship marketing theory. Thesetheories from the marketing strategy and the combination of the Internet, changes in consumer psychology,the relationship between supply and demand situation and create anetwork marketing a new theoreticalframework. Based on the clear definition of the concept of network marketing on the basis,analyze thedifference between the network marketing and traditional marketing, the network marketing developmentpresent situation at home and abroad. Finally, some factors that restrict the development of our countrysmall and medium-sized enterprise network marketing pointed out from two aspects: themselves and theoutside world, the relevant state laws and regulations are not perfect, the social credit system is notcomplete, the logistics ability etc.Based on actual development situation with Chinese economy the market of small and medium-sizedenterprise network research methods: questionnaire survey, collect market information, web browsingstrategy; put forward for SMEs website construction way:self-help Station; the small and medium-sizedenterprise website promotion and service strategies: traditional media promotion,internet promotion; thesmall and medium-sized enterprise product advertising: advertising strategy, traditional mediaadvertising,virtual community.Finally the paper put forward the way to solve these constraints: National Small and medium enterprises to improve the relevant laws and regulations, deepening the understanding of networkmarketing, strengthen the construction of network infrastructure,improve the logistics and distributionsystem. And suggested that the government departments and enterprises should work together, and strive tobuild a fair, secure network marketing environment, the network marketing health development in china.Inorder to promote the development of SMEs in China, raise the level of development of China’s nationaleconomy.