Competitive Strategic Research Based On The Sustainable Development Of Changzhou Tourism Difference

Along with the rapidly develop of the China's national economy and constantly raise of people's living standard, tourist industry becomes an urban pillar industry increasingly.Nowadays, tourist industry is regarded as "pollution-free industry" and " new industry ". East China tourism thread is the domestic and international gold tourism thread continuously, and the Yangtze River Delta is the hot point area of the tourism, no matter each side such as reception person number, the income of tourist industry or city notability, Changzhou is far behind the tourist cities such as Shanghai, Nanjing, Hangzhou, Suzhou and Wuxi on the East China tourism thread. Compare with peripheral tourist city, the tourism resources inborn deficiencies in Changzhou, though developing energetically in recent years, the dynamics is not enough, and does not have the characteristic that forms itself, the propaganda promotion of Changzhou tourism does not also attain a predetermined position in addition, so in the other people's mind, Changzhou is still a textile and other light industries city, when refer to the tourism, no one knows more.Over the past years, Changzhou municipal government and leaders at different levels pay more and more attention to the development of Changzhou tourist industry, and regarded as tourist industry urban pillar industry to develop and cultivate. It is attempt to use Changzhou's tourism resource in scientific and reasonable ground development and promoted the fast growth and the sustainable development of the tourist industry, and with effort built up that the tourism overall image is bright to Changzhou, industrial structure optimization, complete service facility, the comprehensive benefits city of tourism. Changzhou city travel bureau in 2003 has worked out " Changzhou city tourism development plan (2003 - 2020) ". But from strategic management theory angle, this planning does not have superiority and the inferior strength of seriously analyzing itself, and does not have the circumstances of analyzing the competitors yet, and many places are not exactly reasonable. Changzhou tourist industry has the comparative advantages of oneself actually, and the development key of Changzhou tourist industry is to select correct development strategy. Changzhou tourist industry will be the basis with the sustainable development, the differentiation development strategy is the core, and makes up development strategy and the model that possess the region characteristic.This study use survey methods --- questionnaire, documentation investigation and on-the-spot investigation; The method of comparative analysis --- be in progress the comparative analysis to Changzhou and peripheral tourist city, and put forward the road of the characteristic development of Changzhou tourist industry; The authentic proof analysis method --- develop the new trend and industry agriculture tour demonstration pilot project is the living example with key tourist attraction, tourism and the outdoor expansion alliances that develop in six in Changzhou city, and analyses the core development strategy of traveling in Changzhou.Enterprise's strategy theory is expanded to the category of the city and the tourist industry in this research by the individual enterprise, opened up the research and the domain of putting into practice of the strategy theory. This text is regarded Changzhou tourist industry as the big business of the comprehensiveness, and uses Michael porter, the enterprise of the baud competes theory and solves the problem that Changzhou tourism is faced with in developing, and has provided new rationale for the development of the tourism industry; This research combines the knowledge of Tourism Science and the ecology, economics, the management, and carries out interdisciplinary research, and forms new viewpoint; The harmonious trade situation of humanity that tourism experience economy and sustainable development mix together is given prominence to based on the core strategy of the sustainable development to research Changzhou tourist industry, and gives counsel for the development of traveling in Changzhou, and puts forward the new development direction.The development model of the development & construction that this research is opposed to adopt in the planning of Changzhou city is large and complete, comprehensively pushed forward each scenic spot is thought and to use differentiation development strategy (SWOT) on the sustainable development basis, on the basis of the principle of the differentiation, and having analyzed the basis of the superiority in Changzhou, inferior strength, opportunity and the threat, put forward three big tourist attractions of key development & construction (Tianmuhu lake tourism holiday resort, north city science education leisure tourist area, Yan chen - northern bank - Tian Ningsi - Dongpo park culture leisure tourist area), the new three valuable sight spot (Taihu Lake bend lakeside vacation tourism district, Yanchen culture in spring and autumn subject scenic spot, the ecotourism of Gehu lake and cartoon comic culture), tourism and outdoor expansion alliance (learning through practice the interpenetration win-win of the economy and the training trade), Changzhou industry and agriculture tourism brand demonstration pilot project etc., new develop the train of thought and the direction is helped in the popularization, and broad the space of Changzhou.