Research On Marketing Channels Of CNC

The marketing channels of telecommunications operators face customers directly; All products and services are conveyed to consumers through them. Meanwhile, the marketing channels are the main battleground of competition. A perfect channel system is the silent call in the battlefield. China Netcom Corporation (CNC) is willing to be broadband communications and multimedia service providers, which puts forward new requirements to the marketing channels.This paper researches the marketing channels of CNC in seven chapters: Chapter 1 introduces the research background, content and innovations. Chapter 2 fistly studies the channels experience of BT,SKT,KTF,Vodafone and NTT DoCoMo .Secondly, it researches the marketing channels of China Netcom, China Telecom, China Unicom and China Mobile. Finally,it concludes channel construction experience for CNC. Chapter 3 explores present situation and issues of CNC channels.Chapter 4 puts forward "shaker-type channels theories" and CNC channel selection model based on the contrast of service marketing channel theory and the classical theory. Chapter 5 gives corresponding strategies on CNC channel construction. Chapter 6 summarizes the entire paper.The two major innovations: One is theoretical innovation: Chapter 5 puts forward "shaker-type channels theories" and CNC channel selection model based on the contrast of service marketing channel theory and the classical theory. The other is deep research on foreign channels practice Chapter 6 conducts an in-depth study and give a detailed briefing on marketing channels of BT,SKT,KTF,Vodafone,NTT DoCoMo and Orange.