The Establishment And Application Of The Retail Enterprise Competitiveness Evaluation Index System

Along with the unceasing enhancement the retail trade takes an important role in the economy. The development of retail trade is noticeable. At present, the domestic economical movement is increasing from the acceleration to stably. Because of the promotion of inhabitant expense confidence and the income level enhancement, the consumable market will still maintain quicker growth. It can be said that, the retailing has huge development space as well as more opportunities for investment. But our retailing was an industry be protected in the highest degree. After the entrance to WTO, the retail trade will be opened quickest. This cannot help but lets us worry about the domestic retail enterprise's prospects and development.With the unceasingly intensifies competition, how enhanced the competitive ability of our retail enterprise is already to become the major issue which current theory focus on. But nowadays, we do not have an integrity independent system to evaluate the of the retail enterprise. It is neither evaluating the retail enterprise's competitive ability nor doing the retail enterprise's value analysis. This article quotes the domestic and foreign theory about competitive ability as well as our enterprise's characteristics to found a model appraising competitive ability of our retail enterprise. By using the statistics method of PCA and with the help of SPSS software, this article not only gives a model but through detailed analysis to proved the rationality of the model.