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Rise Of The Consumer Market In The Neutral Clothing

Posted on:2009-06-10Degree:MasterType:Thesis
Country:ChinaCandidate:D ZhaoFull Text:PDF
GTID:2199360242985866Subject:Art of Design
Abstract/Summary:PDF Full Text Request
In recent years, with ideas and the increasingly open and pluralistic, neutral fashion apparel and again swept the fashion world, a leading public consumption a unique style of clothing. With neutral style of clothing pandemic, the relevant research papers has been increasing, but the systematic investigation of the domestic apparel neutral status and the corresponding marketing strategy paper is less, the present research projects in the very theoretical value and practical significance.Papers sociology and psychology from the standpoint of the neutral clothing the root causes of the trend, recalled the neutral course of the evolution of clothing, summed up the neutral clothing style and features of the design. Through targeted market research, obtained detailed objective data, through analysis of the neutral clothing market demand characteristics, that the corresponding research findings. And casual wear as an example, the neutral clothing suited for our enterprise development marketing strategy.
Keywords/Search Tags:Neutral consumption, characteristics of the apparel, design style, casual wear, Innovative Idea, Marketing Strategy
PDF Full Text Request
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