Mmorpg Online Game With The Intention Of Influencing Factors

As a new form of entertainment, online games have gotten through a rapid development in recent years. Especially in China, the online game market is constantly expanding, and the annual turnover of online game is climbing to a new high point year after year. Online games carriers do their best in this emerging market and get developed and expanded in the constant. To obtain the spirit of happiness and satisfaction, the online game enthusiasts do not hesitate to spend a lot of energy and time, even the money, and participate in online games of the virtual world. MMORPG online games as one of the most popular online games in the current market account for a market share of the absolute dominance. This paper take MMORPG online games as the research object, and try to put a more reasonable and complete research model for intention of using MMORPG online games, as well as guide online games carriers to development.On the basis of studying a lot of domestic and foreign literatures, and this article propose the concept of MMORPG online games. We take TAM theory as the basic framework, combining e-commerce trust and Flow theory, and also take social factors and games factors as two exterior factors to construct user's intention conceptual model. Through subsequent demonstration study, social factors (including subjective norms and image) and the game factors (including game design, quality of service and game brands) have an important impact on the personal perception (including perception of usefulness, perception of easy-to-use, perception of flow, perception of trust), and proceeded to affect user's intention.This paper is constructed MMORPG online games intention to use the overall framework and do not take the various factors of the mutual influence between the internal into further consideration. Therefore, in future studies on the basis of this study, we can further explore the mutual relations of the internal variables and, build a more complete influencing factors model of the intention of using the MMORPG online games.